Ericsson has just announced its own application store for mobile phones. In contrast to analogue Ericsson eStore is targeted not at end users but at mobile operators. It allows them to set-up their own apps store to their consumers. At present moment Ericsson eStore includes more than 30 thousand apps both paid and free. It is expected that new online store will also attracts developers – now they their one app will be published via multiple carriers. It is also said that eStore will include applications  both for smartphones (WinMo, Android, Symbian) and usual phones with Java support.